Culture


In our over 20 years of existence, GWM management has always honored our mission of "surprising customers, improving the life of our employees, creating value for customers, and contributing to society." By adhering to this and our business philosophy of improving everyday, we have developed an excellent corporate culture centered on honesty, integrity, creativity, and quality. This culture has proven successful on multiple fronts. It's empowered our employees to work together as a team, creating products that impress both customers and business partners. As we continue to grow and diversify, we will continue to adhere to these principles as we move towards our goal of becoming a world-renowed automobile brand.

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Corporate Culture

  • Corporate Spirit: Improving little by little every day.
  • Core Values: Integrity, Responsibility, Development & Sharing .
  • Corporate Positioning: World-Renowned SUV and Pickup Manufacturer.
  • Corporate Brand Concept: Focus, Dedication, Specialization.
  • Corporate Strategy: High-Tech Equipment and High-Performance Design to Support the Creation of High-Quality Products.
  • Strategic Policy: Adhere to Focus and Create Top Quality Products
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Corporate Vision

  • Pursue high-quality management, build a professional SUV brand and become the world's most dynamic automobile manufacturer.
  • Pursue high-quality management, build a professional SUV brand and become the world's most dynamic automobile manufacturer.
  • Use innovative technology to provide pleasant and relaxed driving experience and driving pleasure.
  • Provide integrated travel service solutions for users around the world.
  • Protect the global environment, build a beautiful society, and make great contributions to world prosperity and environmental improvement.